Norma
ABOUT Norma

Built from inside the architecture business.

Architecture firms have long had data in timesheets, contracts, forecasts, AR, project budgets, and financial reports. What they have often lacked is a system that connects that data to the decisions principals need to make.

Norma was built from that operating reality: the gap between the systems firms use and the judgment their leaders need.

See the product Start with firm data

Why Norma exists.

Architecture firms make high-stakes decisions every week: Can we afford to hire? Should we bill this scope change? Are we underpricing work? Which receivables matter most? Where is the revenue gap? What is the firm worth? But those answers are usually scattered across disconnected systems, spreadsheets, contracts, and partner instinct.

Norma sits above those systems — connecting the data and turning firm information into operating judgment.

The problem

  • Data lives across disconnected systems
  • Reports show what happened, not what to do next
  • Scope and fee decisions happen under pressure
  • Forecasts often do not translate into action
  • Principals rely on instinct because the reasoning layer is missing

What Norma adds

  • Structured decision logic
  • Contract and scope intelligence
  • Forecast, cash, and pipeline reasoning
  • Valuation intelligence
  • Inspectable reasoning inside the workspace
  • Outputs that principals, PMs, and finance leaders can act on

Built by someone who has lived the problem.

Norma was built by a finance leader with 12+ years inside architecture and design firms, including project controlling, revenue forecasting, project profitability analysis, cash flow, contract and scope economics, and partner-level financial reporting.

  • Worked inside architecture and design firms, not around them
  • Built and reviewed project-level financial reporting
  • Managed revenue forecasts and cash flow visibility
  • Saw how scope creep, weak pricing, and delayed collections affect firm economics
  • Built Norma around the operating questions principals actually ask
TM

Tal Mor

Founder, Norma

Finance leader with 12+ years inside architecture and design firms, focused on project economics, forecasting, pricing discipline, contract and scope analysis, and firm operating judgment.

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Principles

What we believe

01

Architecture firms do not need more dashboards.

They need reasoning that connects data to decisions.

02

Value capture matters more than cost cutting.

Profitability improves when firms price, scope, and staff work correctly.

03

Scope should be classified before it is absorbed.

The time to decide whether work is additional is before the team does it.

04

Forecasts should lead to action.

Revenue gaps, staffing pressure, and pipeline risk should trigger operating decisions.

05

Firm value is built through operating discipline.

Margins, concentration, backlog, client quality, and owner dependency all shape long-term value.

06

Generic software misses the profession's economics.

Architecture firms need systems built around project-based revenue, fee pressure, utilization, scope creep, and principal-led decision-making.

Direction

What Norma is building

Norma is building the decision layer above the systems design firms already use. It is not replacing accounting, ERP, payroll, CRM, project-management tools, or spreadsheets. Those remain the systems of record. Norma connects firm information and helps the firm understand what to do next.

  • Decision intelligence for firm operating questions
  • Contract and scope intelligence
  • Valuation intelligence inside the workspace
  • Deeper connections to the tools firms already use. Integrations such as QuickBooks Online, Deltek Ajera and Vantagepoint, Rippling, and Airtable are on the roadmap. They are not live sync today.
  • Broader support for architecture, interiors, landscape, branding, and multidisciplinary design studios
  • A long-term operating intelligence layer for design firms

Roadmap themes are directional, like on the product overview. They are not dated commitments or a guaranteed feature list.

See how Norma thinks.

Start with one decision, one contract, or one valuation question.

See the product Analyze a contract