Agentic Decision Intelligence
Where firm data becomes judgment.
Norma reads the firm data you already produce: timesheets, pipeline, AR, contracts, and financials. The output is prioritized recommendations a principal can act on.
Representative workspace · illustrative figures
Operating questions
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Norma evaluates contract language, scope history, and client requests. You get a defensible read on whether additional services are billable.
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Norma connects revenue forecast, backlog, payroll exposure, and utilization. You see whether headcount is safe before you commit.
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Norma weighs fee pressure, scope complexity, realization, and revenue per employee. You get a clear underpricing signal or not.
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Norma surfaces financial, operational, and concentration risks in one view. You address what could hurt the firm next, not what feels loudest.
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Norma builds a valuation memo from revenue quality, concentration, margins, backlog, and owner dependency. You walk into negotiations with a number you can explain.
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Norma separates pricing drag from staffing, scope creep, collections, and utilization. You fix the actual leak instead of the loudest symptom.
Why Norma is different
Norma is a vertical AI platform built for architecture and design firms. The economics of the profession, the structure of the work, the decisions that recur at firms like yours, encoded in the system.
Your existing tools store data. They are systems of record, and they do their jobs. None of them consolidate your firm's full operating context in one place. Norma does. It is the layer above your stack where the firm's full picture lives, and where the work principals would otherwise hand to internal staff gets done.
The reasoning is deterministic. The same question, on the same firm, produces the same answer with the same chain of logic. Not the probabilistic output of a generalized AI tool. Reasoning a principal can take into a meeting and defend.
Workspace excerpts
Real workspace tone: overhead, realization, and the next move, with reasoning you can trace.
Your overhead multiplier is 1.97× against an industry target of 1.60×. The largest controllable categories are business development at $142K (28% over budget), indirect labor at $118K, and software at $67K. Cutting BD spend to budget recovers $31K annually.
But the faster fix is pricing. Lifting realization from 87% to 92% recovers $195K, without cutting anything.
Yes. Your contract supports billing this as an additional service. Layout revisions after Design Development sign-off match a pre-identified scope scenario classified as likely additional, high confidence. Section §2.8.2.1 of your agreement requires written authorization before proceeding.
Estimated value at current rates: ~$28K. I can draft the change-order language.
Client concentration. Northwood Health represents 38% of forecasted Q3 revenue. If that engagement contracts or pauses, you have 5.2 months of payroll exposure against 2.8 months of cash reserves.
Two recommended actions: shift incremental Northwood staffing to contractors (you're currently FTE-loaded) and accelerate BD into your top three diversification targets. I've flagged the candidates.
Data in, decisions out
Same workspace. Firm-generated inputs on the left, structured outputs on the right.
What Norma reads
What Norma produces
Workflow
Norma does not stop at the recommendation. It gives principals the reasoning, language, priorities, and outputs needed to act.
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See the assumptions, data points, thresholds, and logic behind each recommendation.
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Turn contract findings, scope issues, or client requests into clear, defensible language.
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Rank receivables, pursuits, staffing decisions, and firm risks by urgency and impact.
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Save decision summaries, valuation memos, contract analyses, or partner-ready recommendations.
Built for architecture firms
Fee, scope, pipeline, capacity, cash, overhead, and concentration. All interpreted through how studios actually run, not generic SaaS finance.
What the workspace covers
Credibility
Norma was built by a finance leader with 12+ years inside architecture and design firms, including project controlling, forecasting, firm financial reporting, contract analysis, and partner-level advisory work.
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Designed around real architecture-firm operating patterns
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Built for project-based revenue, scope creep, utilization pressure, and fee discipline
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Calibrated for the decisions principals actually face
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Not a generic dashboard repackaged for architects
Norma is built for firms where the hardest questions are not "what happened?" but "what should we do next?"
Fit
Built for
Not built for
Security and trust
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Each customer workspace is isolated from others.
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Standard API terms with our AI providers: data you send is not used to train public models.
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Uploads stay tied to your workspace; export and deletion requests are handled in product.
Pricing · firm-level platform
$895/ month
A single underpriced proposal can cost more than a year of Norma.
Unlimited for standard firm use. Larger firms or custom needs, contact us.
Request access
Norma is currently available through private early access. Firms request access, complete a fit review, and onboard through a guided data setup process. Not ready yet? Leave your email below and we will keep you posted.
Not ready yet
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